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I believe that it is possible for a small business owner, like a dentist, to take control over his media. I believe that It should only take a relatively short amount of focused attention. I believe that the initial learning curve is steep, but once simplified digital media can be mastered and utilized to a great advantage.

Too few dentists are effectively using digital media, creating an incredible opportunity for those of us who want to come into this space. As I write this blog, the players with lots of capital are jumping in and swinging. They are beginning to start the dialog of what a dentist is and should be. If you aren’t playing in this space, you are missing the chance to define our profession for ourselves.

Join me. Learn with me. Let’s change dentistry together.